Get 20% Off your first order with us this Autumn by signing up to our newsletter

An affordable luxury brand. Balou represents importance, confidence & comfort with swagger, style & edge.

Shop Kids Collections

Our Kid's collections range from 18-24 months up to 11-12 years. Providing your little one's with quality pieces in both material and style. Not forgetting those exclusive Me&You items available in also baby and adult sizes.

Shop Me&You Collections

Our Me&You collections include luxuriously soft merino wool loungewear and highly premium essentials, all the while affordable. All available in various colours and catered for baby, kids and adult sizes.

Shop Essentials Collections

Our Essentials collection features oversized t-shirts, leggings, cycling shorts and more. The quality of this essentials collection is like no other. They are must haves that you have to feel in person. All available in baby, kids and adult sizes.

Everyone deserves the comfort & enjoyment of high quality.

I would like to say your quality of tshirts are fantastic.

Jackie Rushton

Excellent customer service. A professional outfit with customer satisfaction at the top of its agenda.

Ben Luxford

Absolutely love how affordable your pieces are!!

Georgia Atkins-Maher

Providing luxury must have items for both kids and adults in premium durable quality.