Our Story

Balou was founded and created by British born designer Miss Banayioda Theodorou with her vision of creating affordable luxury fashion for both adults and kids.
Banayioda has been a bridal and womenswear fashion designer for over 10 years; and developed a growing interest in kidswear since the birth of her daughter in 2016.
Banayioda designs the style of Balou as sophisticated prepster meets urban edge, country club meets city vibe.
Balou’s philosophy goes into every product they make; designing and creating clothing with a style that cannot be found on the usual high street. Providing luxury must have items for both kids and adults in premium durable quality, all the while affordable.
Kids have a new sidekick in Balou Bear, he represents importance, confidence & comfort with swagger, style & edge.
Inspired by the creators relationship, Balou represents that special bond between a child and their protector. A big part of Balou are the Me & You collections, matching outfits of simplicity and style, for both kids and adults.
A dedication to positive attachment and championing parents across all family setups. A bond like no other, raising heroes and heroines.